Today has been exactly as the weather gurus predicted: gray, wet, upper 60s. And it’s one of those endless Sundays in which you’ve realized you’ve taken all the baths you can usefully take in one day, and you reach that “long dark tea-time of the soul,” as Douglas Adams put it in his Hitchhiker’s Guide series.

When it rains like this, we usually get out and do something, and if we’ve got no real errands to do, we go walk the local mall. Ho hum … but at least we got out. It was a pleasant day, if a little on the dull side.

This evening our programmer and I pulled the trigger on The Big News. After months of planning and worrying and hair-pulling, we have finally taken the plunge and cut the price of Airstream Life magazine by half. More info. This evening we’ve been working feverishly to make sure the transition came off without a hitch.

It’s a big leap of faith. Will the price decrease attract enough new subscribers to make up the difference? Will we get enough new advertisers to make up the difference? Will our renewal rates go up? I think so, but nobody really knows.

I want to thank my trusted advisors (you know who you are) that have helped make this decision and who have been supportive through the business tribulations of this past year. I also want to thank those of you who have subscribed to Airstream Life in the past years and made it possible for me to be at this point of tearing my hair out! 😉 No, really, thanks for your support and let’s look forward to a great new year of Airstream Life magazine at half the price.

If you’re a current subscriber and wondering what this new price means to you, click here.

Since everything seems to be working OK on the website, tonight we are going to relax with a movie and popcorn in the Airstream. I hope you have a nice night too. HAPPY NEW YEAR!